• Mary Windham

5 Case Studies Show What's Possible With Virtual Events

Updated: Feb 12

From the Desk of Mary

Event Manager - Entrepreneur - Adventurer



The past year was transformative for the events industry, turning enormous in-person conferences and events into complex virtual undertakings.


Here’s a special spotlight on the virtual events we’ve done recently and how they changed our outlook on what’s possible.



Ubiquitous Women's Expo

September 2020 | Projected Summer 2021


Occasions, Inc. partnered with Breasia Productions to throw the largest women’s expo of the year! This unique virtual experience was a huge pivot from their normal soiree filled with catwalks, beauty demonstrations, and more in-person activities.


Occasions, Inc. worked with Ubiquitous to transition this massive event with 200+ exhibitors to a truly 3D experience complete with avatars that represented their target audience, colorful lobby experiences, and an engaging virtual exhibit hall. Through expertise and great teamwork, OI replicated the physical conference experiences and created easy registration, navigation, and engagement opportunities.


Services that were provided included website landing page and event platform development, exhibit and speaker management, registration and payment, technical support, attendee communications, streaming facilitation and video production & editing, production scheduling, sponsor package development, and other event planning and management services.



US Black Chamber ByBlack Conference & Inauguration Celebration

October 2020 | January 2021


Occasions, Inc. helped the US Black Chamber launch their new ByBlack brand through an immersive conference experience in Fall 2020. Empowering black business and representing over 300,000 US Black Chamber members, this event was no small feat.


Occasions, Inc. partnered with Breasia Productions to manage high-profile entertainers, politicians, and other speakers; streaming and video production & editing; day-of event production; production scheduling; scriptwriting; overlays; teleprompter services; and visual creation.


In addition, the Occasions, Inc. and Breasia Productions’ team, helped in a similar capacity for the US Black Chamber Inauguration Celebration on January 20th, 2021. Both events were a spectacular success and the team received rave reviews for their professionalism, innovation, and expertise.


Additional events are currently being planned for 2021!



15th Annual Maryland Woman of Color Network

November 2020


For this event, Occasions, Inc. partnered with WSC Associates to bring to life a one-of-a-kind conference. Sponsored by the Maryland Coalition Against Sexual Assault (MCASA), this annual event advocated for victims of sexual assault, especially women of color. This important event turned virtual in 2020 with the help of the Occasions, Inc. team of event planning experts.


The OI and WSC team oversaw all marketing materials, registration, event planning, production schedule and agenda, speakers, invitations, day-of event production, swag bags, and more! OI was proud to support this important group and their advocacy.



Emerging Leaders Alumni Fall Event

November 2020


Occasions, Inc. worked with the Emerging Leaders Alumni Association to put on the Zoom meeting of the season, overseeing everything from advanced event planning to day-of event production, including agenda creation, visual displays, registration, Zoom and technical support, and participant management. The event was a fun way to celebrate the season and bring ELA members together!



KoBE Quarterly Meetings

Projected February 2021


Occasions, Inc. has worked with KoBE several times in the past for in-person events, but is now working with the KoBE team to pivot their projects to the virtual space. KoBE has contracted OI to manage the platform selection and setup, agenda and meeting planning, registrations, speakers, marketing, day-of event production and technical support, and after-event analytics and surveys.


OI is excited to help another organization improve connection and engagement through modernized and streamlined virtual opportunities!

We’ve all learned how to adapt and mature thanks to recent event obstacles, and the OI team has certainly learned that the sky’s the limit when it comes to virtual events! Whether it’s a small team meeting over Zoom or a massive conference with thousands of attendees, there’s a virtual event for you!


Learn more about the Occasions Inc. virtual events packages here and follow OI on social media!


Occasions, Inc. is a full-service event planning firm with decades of experience and a commitment to excellence. The team is made up of passionate and seasoned event professionals who take the time to get to know your vision inside and out. OI offers a unique blend of smart logistics, effective marketing, and seamless travel support - meaning no matter the event, you’re in the right hands.

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